Amazon has announced that, for the eighth consecutive year, an independent study by Profitero has found it offers the lowest online prices compared to major U.S. retailers. The 2024 Profitero study analyzed over 13,000 products from 22 leading U.S. retailers.
According to Amazon's press release, the company's prices are consistently lower than those of major U.S. retailers, with an average price difference of 14% across all product categories analyzed. The study found that Amazon offers the lowest prices in all 15 categories, including appliances, baby products, beauty, electronics, fashion, health and personal care, home furniture, household supplies, pet supplies, sports and outdoor equipment, tools, toys, video games, and vitamins and supplements.
In addition to overall price savings, Amazon's prices are reportedly 1-6% lower on everyday essentials such as beauty products and household items. For top gift categories like appliances and electronics, Amazon offers prices that are 2-9% lower compared to competitors. This trend holds true year-round.
Doug Herrington said: "We know how much customers value low prices, which is why we work hard every day to save them money. We are proud that this study shows our hard work is paying off—Amazon is offering lower prices than any other major retailer. Whether they’re shopping for everyday essentials or that special holiday gift—customers can trust that they’ll get the most value with Amazon."
The company provides a range of services including online and in-person shopping and delivery of fresh produce. It operates various devices such as Alexa and Fire TV and offers cloud solutions through Amazon Web Services (AWS). Its operations include logistics and customer service while delivering entertainment through platforms like Amazon Originals and Prime Video.