James P. Gorman, Executive Chairman of Morgan Stanley | Columbia Business School
E*TRADE from Morgan Stanley has launched a new desktop platform called Power E*TRADE Pro, designed for active traders. This platform offers significant customization features and advanced trading tools, enhancing the overall experience for users who require sophisticated setups.
Chad Turner, Head of Morgan Stanley Wealth Management Platforms, stated, “With a long tradition of being the home for active traders, we understand deeply that setup and speed are high priorities when executing complex trading strategies.” The platform was developed using modern architecture and continuous client feedback to ensure it meets the needs of retail traders.
Power E*TRADE Pro supports multi-monitor setups with up to six custom workspaces and 120 charts across multiple monitors. It includes tools for equity, options, and futures trading, offering features like customizable options chains and market screeners. The platform also provides Level II quotes on stocks, options, and ETFs.
Vince Lumia, Head of Wealth Management Client Segments at Morgan Stanley, remarked on E*TRADE's commitment to delivering innovative digital solutions: “E*TRADE has a storied history in delivering industry-leading digital experiences.”
The launch coincides with increased retail investor engagement reported by Morgan Stanley. As part of its wealth management services, E*TRADE aims to enhance financial independence through digital offerings and education.
For more details about Power E*TRADE Pro, visit etrade.com.