Tim Cook CEO of Apple | Apple
Since its inception in 2008, the App Store has maintained a reputation as a secure platform for users and developers globally. In the past five years, it has thwarted over $9 billion in fraudulent transactions, with more than $2 billion prevented in 2024 alone, according to Apple’s annual fraud analysis.
The App Store hosts an average of 813 million visitors weekly and operates in 175 regions worldwide. Apple's anti-fraud efforts include terminating over 146,000 developer accounts due to fraud concerns last year and rejecting an additional 139,000 developer enrollments. Furthermore, Apple rejected over 711 million customer account creations and deactivated nearly 129 million accounts to curb nefarious activities.
In addition to monitoring apps within its store, Apple blocked over 10,000 illegitimate apps on pirate storefronts in 2024. The company also halted nearly 4.6 million attempts to install or launch unauthorized apps outside approved marketplaces.
Apple's App Review team plays a critical role by reviewing about 150,000 app submissions weekly. Last year alone, they rejected more than 1.9 million submissions for not meeting security and quality standards. These efforts resulted in the removal of over 37,000 fraudulent apps from the store.
Apple also addresses deceptive tactics like hidden features and spammy applications by rejecting over 43,000 such submissions last year. Moreover, more than 320,000 submissions were denied for misleading practices or copying other apps.
To protect user privacy and data security further, App Review rejected around 400,000 app submissions for privacy violations in the previous year. Efforts against manipulating ratings saw Apple remove more than 143 million fraudulent ratings and reviews while taking down thousands of deceptive apps from charts and search results.
In terms of financial safety measures, Apple identified nearly 4.7 million stolen credit cards last year and banned over 1.6 million accounts from future transactions on its platform.
Apple continues enhancing its commitment to providing a safe environment through resources like Apple Pay and StoreKit used by numerous apps for secure purchases on the App Store.
For further information on staying safe while using the App Store services: support.apple.com/en-us/122712