WhatsApp has become a vital communication tool, with over two billion users each day, many of whom are engaging with businesses through the app. The platform is evolving to make interactions with businesses faster and more convenient for daily tasks, like booking tickets or paying bills.
In a move to give users more control over their interactions with businesses, WhatsApp has implemented several features. Users can manage their preferences with the Message Opt In, allowing them to choose which businesses they want to receive messages from and adjust these settings easily. Users can also stop communications with businesses anytime, with options to block or report them if necessary.
For businesses, WhatsApp has introduced "business broadcasts," a premium feature designed to encourage thoughtful communication. It also limits the number of marketing messages users receive to prevent inbox overload. Quality checks are in place; businesses must use pre-approved templates to initiate messages. Feedback tools like read rate insights help businesses optimize their messaging frequency.
WhatsApp enforces a strict policy against violations, which can lead to increasing restrictions on messaging capabilities. This initiative aligns with the platform's Commerce and Business Policies to ensure quality and relevance in user-business interactions.