Meta has outlined its strategy to ensure the integrity of Canada's 2025 federal election. The company emphasizes its ongoing commitment to protecting elections online by providing a platform for civic engagement while combating voter interference and foreign influence.
Since 2016, Meta has invested over $20 billion in safety and security measures, expanding its global team dedicated to these efforts to approximately 40,000 members, including 15,000 content moderators across Facebook, Instagram, and Threads. "We have been evolving our approach to incorporate lessons learned and stay ahead of emerging threats," Meta stated.
Meta collaborates with Elections Canada to provide accurate information about the election process. This includes notifications on Facebook and Instagram reminding users of the upcoming election, voting alerts on Election Day, and interstitials directing users to official resources when searching for voting-related information. Additionally, Instagram features election stickers that link users to Elections Canada’s information when clicked.
To protect political parties and candidates from malicious activities on their platforms, Meta offers tools for secure interactions with supporters. The company also provides best practice resources through a resource hub and training sessions aimed at ensuring safe usage of Meta technologies during campaigns.
Transparency in political advertising remains a key focus for Meta. Since 2018, advertisers have been required to complete an authorization process for ads related to social issues or politics. These ads must include a “paid for by” disclaimer and are stored in an Ad Library accessible for seven years. In some cases involving AI-generated content, advertisers must disclose such use if it involves photorealistic alterations depicting real people or events.
Meta enforces policies against voter interference across its platforms by removing serious misinformation and content violating community standards. Despite concerns about generative AI leading to disinformation campaigns in 2024 not materializing significantly, Meta labels AI-created photorealistic content as part of its transparency efforts.
The company continues disrupting covert influence operations globally by dismantling over 200 networks since 2017 through specialized teams targeting Coordinated Inauthentic Behavior.
"No tech company does more or invests more to protect elections online than Meta – not just during election periods but at all times," according to the company's statement regarding its ongoing efforts in safeguarding electoral processes worldwide.