Amazon has announced the launch of "Amazon Haul," a feature in its shopping app and website that highlights affordable products across categories such as fashion, home, and electronics. The selection includes items priced under $20, with typical delivery times ranging from one to two weeks.

According to Amazon, the new shopping feature is designed for U.S. customers and offers low-priced items across various categories, with all products priced at $20 or less and the majority under $10. The feature is available in beta through the Amazon Shopping app and mobile browsers, including its search, cart, and checkout functionalities. Customers can receive free delivery on orders over $25 within one to two weeks or pay a $3.99 fee for smaller orders.

Amazon states that it provides free returns for Haul items priced over $3 within 15 days, with drop-off available at over 8,000 locations nationwide. Products are screened for safety, authenticity, and regulatory compliance, and purchases are covered by Amazon’s A-to-z Guarantee.

"Amazon Haul aims to help make shopping for fashion, home, lifestyle, electronics, and other products even more fun, easy, and affordable," said Dharmesh Mehta, vice president of Worldwide Selling Partner Services at Amazon. He added that the initiative is backed by Amazon’s A-to-z product guarantee so customers can shop with confidence that the products they’re purchasing are safe, authentic, and in the condition expected. "It’s early days for this experience," Mehta continued. "We’ll continue to listen to customers as we refine and expand it in the weeks and months to come."

The company provides a range of services including online and in-person shopping; delivery of fresh produce; media distribution; devices such as Alexa and Fire TV; cloud solutions through Amazon Web Services (AWS); logistics; customer service; and entertainment through platforms like Amazon Originals, Prime Video, and Audible.