State Farm® has announced the return of its "Gamerhood" series for a third season, this time set in the futuristic and cyberpunk-inspired Neo City. The series, which has garnered multiple awards, brings together prominent figures from streaming and entertainment to compete in various gaming challenges under the guidance of Jake from State Farm. The ultimate prize is the key to Neo City and a $100,000 charitable donation to the winning team's designated charity.
Alyson Griffin, Marketing Vice President for State Farm, commented on the new season: “Going into year three of Gamerhood, we’ve upped the ante to deliver something bigger and better for new and returning fans of the show. With a completely new design and a massive set, we’re bringing Gamerhood into the future.”
The competition will be broadcast on State Farm's Twitch and YouTube channels every Friday in August at 6 pm ET.
This year's competition features nine players divided into three teams:
- Team Rift: Ludwig, Chica, and T-Pain – competing for Junior Achievement USA®
- Team RageQuit: xChocoBars, Berleezy, and Clix – competing for Students Against Destructive Decisions (SADD)
- Team Respawn: Mark Phillips, Nick Eh 30, and Kyedae – competing for American Red Cross®
Participants will face both arena games built into a nearly 75,000 sq ft production facility as well as video game challenges featuring popular titles. Teams can gain advantages through "Vault Boosts" and "Hacks."
Fans can engage with the show via live broadcasts or by participating in Jake’s Jingle Quest on the Gamerhood: Neo City website.
Junior Achievement USA®, Students Against Destructive Decisions (SADD), and American Red Cross® are highlighted charities benefiting from this season's competition.