Michael L. Tipsord Chairman, President and Chief Executive Officer | State Farm, IL
State Farm is set to launch Season 4 of its Gamerhood series on August 1, following a successful Season 3 that garnered over 23 million episode views in 2024. This season promises to blend gaming, sports, and entertainment with a star-studded lineup including popular figures like Kai Cenat. The series will continue to feature Jake from State Farm as he guides teams competing for non-profits and charities.
"Coming off the success of Gamerhood last year, we knew we wanted to continue the storylines that fans loved, especially the competition between Berleezy, Mark, and Ludwig," said Alyson Griffin, Head of Marketing at State Farm. "We know this next season is going to get people talking too, with content that everyone can enjoy — whether you’re a fan of game shows, video games, or just want to unwind and watch something new — you won’t want to miss this season of Gamerhood."
This season introduces an opportunity for fans to win custom-designed Gamerhood Secretlab TITAN Evo chairs through the State Farm Gamerhood Fantasy League play-at-home experience.
The five episodes of Gamerhood Season 4 will air every Friday in August at 6 p.m. ET on various platforms including the State Farm Twitch channel and YouTube.
Kai Cenat expressed his enthusiasm for joining the show: "W to State Farm for letting me bring the heat to Gamerhood! This show is wild. The competition is fierce but we’re bringing the good neighbor vibes. We’re here for the fun, winning some money for charity and, you know, a little chaos to keep things entertaining for the chat."
Returning team captains Ludwig (Team Rift), Mark Phillips (Team Respawn), and Berleezy (Team Ragequit) will be joined by streamers Sydeon, LuluLuvely, Cinna, JasonTheWeen, and CouRage.
Fans can participate in the excitement through the State Farm Gamerhood Fantasy League by assembling teams of three competitors ahead of each episode. Points are earned based on performance and interactive trivia questions.
Weekly contests will award limited-edition chairs to top performers in the Fantasy League. For more details on contest rules, fans are encouraged to visit the Gamerhood website.
Gamerhood Season 4 begins streaming on August 1 across multiple platforms with previous seasons available on the Gamerhood website.