A report from the American Tort Reform Association (ATRA) released on March 1 found that the Law Offices of Jacob Emrani, a California-based personal injury firm, spent $9,698,894 on advertisements in Nevada in 2023.
According to the report, Emrani’s spending resulted in approximately 82,899 ads across Nevada last year, the third largest number of any law firm. ATRA said "doomsday" ads from personal injury firms can pose a "serious danger" to consumers, particularly when the ads concern pharmaceuticals or medical devices. "A patient may see an ad for a lawsuit over a medication they have been prescribed and stop taking the medication without consulting a healthcare provider," ATRA stated. "In some cases, this has led to adverse and fatal health effects."
In 2019, the Federal Trade Commission (FTC) sent letters to seven legal practitioners expressing that some television advertisements attempting to solicit clients for class action lawsuits included deceptive or misleading information about pharmaceuticals, according to a press release. In the letters, the FTC said some of these lawsuit ads may misrepresent risks linked to medications and leave viewers with the false impression that their medication has been recalled. The FTC also noted that in some cases, lawsuit advertisements begin with "sensational warnings or alerts" that may deceive viewers into believing the ad is a government-sanctioned medical alert.
Attorney ad campaigns fuel a large volume of tort litigation, which raises costs for Nevada businesses and residents, according to ATRA. Every Nevadan pays an extra "tax" of more than $1,100 every year due to the costs associated with excessive tort litigation. Nevada also loses more than 31,000 jobs annually due to those costs.
Emrani’s practice area includes bicycle and motor vehicle accidents, medical malpractice, premises liability, and defective products, according to the firm’s website. The firm is based in Los Angeles and operates throughout Southern California.