BMO Financial Group has announced an extended partnership with the Los Angeles Football Club (LAFC), becoming the "Official Jersey Sponsor" for the club's primary and secondary jerseys in 2024. To mark this development, LAFC hosted a special event to unveil their 2024 jerseys.

The launch event took place at Pepsi Plaza in BMO Stadium earlier this month. Fans were given access to the brand-new LAFC jersey, which features a minimalist design with gold and carbon pinstripes on a black base. The jersey also includes the Club's badge with its 2022 championship star on the left chest panel. BMO, as the new jersey sponsor, is centered on the torso in matching gold lettering, according to a press release by BMO Financial Group.

"As The Bank of Soccer, BMO is excited to expand this wonderful partnership with LAFC, which further strengthens our commitment to growing the game of soccer across North America," said Catherine Roche, Chief Marketing Officer at BMO Financial Group. She added that this partnership reflects not only their passion for soccer but also their support for the Los Angeles community. "Together, we're crafting a blueprint for community empowerment, leveraging the power of sport to make progress for a thriving economy, sustainable future, and inclusive society. We look forward to supporting LAFC and its fans this season and beyond."

Larry Freedman, Co-President & CBO of LAFC also expressed his enthusiasm about the extended partnership. "From the beginning, this has always been an incredible partnership that has united two organizations with a shared vision and commitment to what it means to be a force for good in our community," Freedman said. He conveyed his excitement about expanding and strengthening this special relationship as they work together to grow the game in Los Angeles and beyond.