Ahead of Pride Month, Apple has introduced a new Apple Watch Pride Edition Sport Band along with a watch face and iPhone and iPad wallpaper to celebrate LGBTQ+ communities globally. The band is available for order today, while the watch face and wallpaper will be released in an upcoming software update.
The Pride Edition Sport Band features rainbow stripes that vary in shape and size. Each band is hand-assembled from individual stripes of color, resulting in unique variations that reflect the individuality within the LGBTQ+ community.
The accompanying Pride Harmony watch face and iPhone and iPad wallpaper offer complementary designs. The analog watch face displays dynamic rainbow stripes forming large hour numerals as users check the time. The wallpaper changes colors as users interact with their devices. These will be included in a future software update with watchOS 11.5, iOS 18.5, and iPadOS 18.5.
Apple supports organizations serving LGBTQ+ communities financially.
The Pride Edition Sport Band can be ordered on apple.com or via the Apple Store app for $49 (U.S.). It will also be available at Apple Store locations next week and through authorized resellers. The band comes in three sizes: 40mm, 42mm, and 46mm, with two length options: S/M and M/L.
Customers can download the matching Pride Harmony watch face using the Apple Watch app or through apple.com once it becomes available.