The U.S. Small Business Administration (SBA) is urging Americans to support local small businesses on Small Business Saturday, an event founded by American Express that celebrates its 15th anniversary in 2024. This year's event will take place on November 30, the Saturday following Thanksgiving, marking the start of SBA's second annual holiday campaign, the Season of Small Business.

"Small Business Saturday has become America's call to action to support the backbone of our economy and heart of our communities – our small businesses," said Administrator Isabel Casillas Guzman. "America's incredible entrepreneurs create jobs, drive innovation, and strengthen our communities, shaping the unique character of neighborhoods across America."

The Season of Small Business will continue through December, encouraging consumers to support small businesses throughout the holiday season. Under the Biden-Harris Administration, nearly 20 million new business applications have been filed nationwide, primarily driven by women and people of color.

Since 2011, SBA has supported Small Business Saturday to promote consumer spending at independently owned small businesses post-financial crisis. According to American Express, since its inception, U.S. consumers' spending at independent retailers and restaurants on this day has reached an estimated $201 billion.

SBA encourages shoppers during this busy shopping season to share their experiences on social media using hashtags like #ShopSmall and #GiftBigShopLocal.

For more information about SBA’s involvement with Small Business Saturday, visit sba.gov/saturday.

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