AAA has announced the appointment of Meg Lane as its new Chief Brand Officer. In this newly-created role, Lane will oversee a team dedicated to enhancing the AAA brand alongside AAA Clubs nationwide.

"“Meg is an engaging, collaborative leader ready to help take the value of AAA’s membership to the next level,” said President and CEO Gene Boehm. “Her fresh perspective and deep industry experience will be integral as we look to connect with our next generation of members and share AAA’s benefits with even more people.”"

Lane was chosen from over 100 candidates for her extensive experience in brand and marketing. Previously, she served as Vice President, Global Brands and Creative at Travel + Leisure, where she defined global brand strategy and helped shape the organization's identity through content that fostered a cohesive brand experience.

"“AAA is a legacy brand committed to saving lives, creating Member value, and delivering exceptional experiences,” continued Boehm. “We are excited to have Meg help shape the next chapter of the AAA story.”"

Before her tenure at Travel + Leisure, Lane worked at Findsome & Winmore in various digital marketing roles across sectors such as higher education, sports, nonprofits, and healthcare.

Lane holds a Bachelor of Arts from New England College along with certificates in AI in Marketing and Marketing & Analytics from the University of Virginia. She has received several performance awards including one from the American Resort Development Association for Best Integrated Marketing Communications.