Amazon is seeking candidates for a role in Chicago, IL, as Sr. Marketing Manager to drive awareness, customer adoption, and demand generation within the Education Technology (EdTech) and Government Technology (GovTech) sectors.

According to a post on Amazon’s job board, the position involves collaborating with AWS sales and partner leaders to align marketing efforts that provide significant value to customers. The manager will ensure that the AWS direct marketing plan incorporates partners and effectively utilizes webinars, case studies, digital campaigns, and other repeatable strategies to enhance customer engagement and drive value.

Key responsibilities include developing and executing targeted marketing campaigns and collaborating with partners and sales teams to drive lead generation and pipeline growth. The role focuses on delivering value to EdTech and GovTech customers through scalable programs that promote technology adoption. Additional duties involve creating joint marketing plans, building strong internal relationships, and leading campaign reporting. The manager will work independently to enhance marketing initiatives and identify new opportunities to support AWS’s growth in these sectors.

The qualifications required for the position include at least five years of professional marketing experience, specifically in acquisition marketing or channel programs, as well as expertise in building and executing cross-functional marketing initiatives. Proficiency in data manipulation using tools like Excel or Tableau is essential, along with experience in designing joint marketing plans with strategic partners. Preferred qualifications include a background in business-to-business (B2B) marketing, experience with scaled campaigns through email or social media, and familiarity with partner or channel marketing within the technology sector.