Morgan Stanley Wealth Management (MSWM) announced today a significant addition to its AI @ Morgan Stanley suite of GenAI tools for Financial Advisors (FAs). The new tool, AI @ Morgan Stanley Debrief, powered by OpenAI, generates notes during client meetings and identifies action items with client consent. Post-meeting, it summarizes key points, drafts an email for the Advisor to edit and send, and saves a note into Salesforce.

“We are thrilled to add yet another groundbreaking tool to our FA toolkit—further enhancing our industry-leading Advisor platform,” said Vince Lumia, Head of Morgan Stanley Wealth Management Client Segments. “AI @ Morgan Stanley Debrief drives immense efficiency in an Advisors’ day-to-day, allowing more time to spend on meaningful engagement with their clients. Because at the end of the day, the Financial Advisor’s service, advice, and relationships with clients—the human touch—remains fundamental.”

Financial Advisors have responded positively:

"AI @ Morgan Stanley Debrief has revolutionized the way I work. It's saving me about half an hour per meeting just by handling all the notetaking. This has really freed up my time to concentrate on making decisions during client meetings. It's been a total game-changer," said Don Whitehead from Houston, Texas.

“AI @ Morgan Stanley Debrief has become a crucial part of how I engage with my clients. After the meeting I can quickly review, edit and send an executive summary email while the meeting is still fresh in our minds. Clients have found these summaries to be a valuable addition to our process. I feel that all Financial Advisors should incorporate this tool into their client engagement model,” stated Zach Goldberg from Short Hills, NJ.

"Because of AI @ Morgan Stanley Debrief, I can have deeper, more personal conversations with my clients. I don't have to rely on my team to jot down notes and action items anymore. It summarizes discussion topics and outlines the next steps which makes our meetings so much more productive. Clients are also really excited to take part in Morgan Stanley’s journey in adopting Artificial Intelligence," added Victoria Bailey from Menlo Park, CA.

This announcement follows MSWM's partnership with OpenAI as its exclusive wealth management strategic partner in March 2023 and the rollout of AI @ Morgan Stanley Assistant in September 2023—a GenAI-powered chatbot providing FAs quick access to all of Morgan Stanley’s intellectual capital.

“As we reach critical mass in our AI @ Morgan Stanley endeavors, we envision a world where AI serves as an efficiency-enhancing interaction layer that sits between our colleagues and the many applications they interact with such as execution and order entry, CRMs, reporting tools and risk analysis,” said Jeff McMillan, Head of Firmwide Artificial Intelligence at Morgan Stanley. “Through this rollout Financial Advisors continue to see first-hand the real benefits GenAI delivers to their practices. And we’re just getting started in unlocking the true power of this technology for all of Morgan Stanley.”

Morgan Stanley Wealth Management provides various financial services including brokerage and investment advisory services among others.

For further information about Morgan Stanley visit https://www.morganstanley.com/.

Contacts:

Media Relations:

Lynn Cocchiola: Lynn.Cocchiola@morganstanley.com

Lindsey Madnick: Lindsey.madnick@morganstanley.com