Nationwide’s Term Life website has once again secured top honors for the best customer experience, receiving recognition from DALBAR for the fourth consecutive year. The website was also one of only two companies to earn the prestigious DALBAR Communications Seal of Excellence designation.

Holly Snyder, president of Nationwide’s Life Insurance business, expressed the company's dedication to customer satisfaction, stating, "We strive to deliver an extraordinary customer experience and we’re excited to earn DALBAR’s “excellent” designation for four years in a row. This shows our commitment to making life insurance more accessible and convenient for everyone."

The website's outstanding performance was highlighted by DALBAR, with Nationwide's Term Life website ranking first overall in the first quarter of the year with an impressive score of 86.32, up from 82.49 in the previous year. Nationwide's website excelled in functionality and behavior-centric categories, surpassing 24 other competitors in the industry.

DALBAR attributed Nationwide's continued success to specific improvements made by the company, including the introduction of multi-factor authentication for password resets to enhance security and reduce the risk of unauthorized access. Additionally, the implementation of account-related mobile messaging for payments and bill reminders further enhanced the overall customer experience.

The DALBAR Communications Seal of Excellence is a prestigious recognition awarded to financial service communications that demonstrate excellence in meeting customer needs and providing a best-in-class customer experience. Nationwide's consistent performance and dedication to customer satisfaction have once again set them apart in the industry, solidifying their reputation as a leader in the life insurance sector.