Commerce solutions provider Spindle recently announced it has entered into a definitive agreement to acquire specific assets of Catalyst Business Development Inc., a Scottsdale-based provider of payment gateway services, sales and software solutions.
With the acquisition including Catalyst’s gateway capability, Spindle expects to reach new market segments. Joining the firm’s team will be seasoned sales executive Antone Biondo, who will work closely with payments veteran Tony VanBrackle to organize direct sales, an outbound call center and a channel sales program.
"We believe the acquisition of Catalyst marks an important milestone in Spindle's history, bringing us a very talented executive, along with proven technology that is expected to dovetail extremely well with our unified commerce solution," Spindle CEO Bill Clark said. "We are particularly pleased that Tony VanBrackle will take an active role in overseeing the development of a direct sales organization, leveraging his past expertise in developing several very successful payments organizations. Together … they will help us evolve beyond a pure channel sales organization, with the addition of direct sales staff, contract sales agents and a call center sales force. We believe this will enable Spindle to more rapidly and predictably grow future revenue."
A commerce solutions provider for consumer-facing merchants, Spindle helps clients take advantage of the rapidly burgeoning mobile economy. Its core services encompass mobile and hyper-local incentive marketing, beacon programs, cloud point-of-sale, payment processing, and aggregation and marketplace services.
As well as integrating acceptance channels, Spindle utilizes big data collection, analytics, marketing, loyalty and points programs and integration with other domains. The company also plans to introduce a way for merchants and their customers to give back to their supporting communities.
"We believe the acquisition of Catalyst marks an important milestone in Spindle's history, bringing us a very talented executive, along with proven technology that is expected to dovetail extremely well with our unified commerce solution," Clark said.
According to the company, 93 percent of major retailers plan to implement a form of unified commerce into their business and brands in the next few years.
Spindle Inc. is headquartered at 8700 E. Vista Bonita Drive, Suite 260, Scottsdale.