Penny Finance, a personalized financial planning platform, has been recognized as a Best of Show at FinovateSpring 2025. The company is notable for being the only personal finance entity among the honorees. In an industry largely driven by AI and automation, Penny Finance emphasizes that effective wealth technology requires more than algorithms. The platform integrates data, personalization, and financial literacy to offer a human-centric experience that benefits both financial institutions and their communities.
"Penny is proving that you can build a company for social good," said Crissi Cole, founder and CEO of Penny Finance. "We’re giving real people the tools and confidence to take control of their money—and helping banks and credit unions deepen trust with the members they serve."
Founded by Wall Street alum Crissi Cole, Penny Finance aims to address the wealth gap by providing relevant and personalized financial guidance for pre-wealth and underserved consumers. The company asserts that financial advice should be accessible, personal, and actionable for everyone.
Looking ahead, Penny Finance plans to expand its reach to 500,000 members across all 50 states through its enterprise financial planning technology. By partnering with Main Street financial institutions, Penny seeks to democratize access to resources traditionally reserved for a select few.
For more information or to schedule a demo, interested parties can visit www.penny-finance.com/partners.
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