According to a recent survey by AAA, the trust in self-driving vehicles among U.S. drivers has seen a slight increase, with 13% of drivers now expressing willingness to ride in such vehicles compared to 9% last year. However, fear persists as 60% of drivers still report apprehension about riding in autonomous cars.
The survey highlights that enhancing vehicle safety systems remains a priority for many drivers over the development of self-driving technology. Interest in developing self-driving vehicles decreased from 18% in 2022 to 13% this year. In contrast, 78% of U.S. drivers prioritize advancements in safety systems as a top initiative.
While Robotaxis operate in several major cities, awareness is high at 74%, yet more than half (53%) would not choose to ride in one. Demographic differences show that Millennials and Generation X are more open to using Robotaxis than Baby Boomers, though most younger drivers remain hesitant.
Interest remains strong for advanced driver assistance features (ADAS). The survey found significant interest: 64% want Automatic Emergency Braking on their next vehicle, while Reverse Automatic Emergency Braking and Lane Keeping Assistance are also favored by many.
AAA emphasizes the need for transparency regarding ADAS performance and clear communication about its limitations. "Advanced vehicle safety technology should enhance driver safety rather than give the impression that the car is driving itself," AAA states. Recent tests conducted by AAA have shown improvements in AEB technology, especially at speeds up to 35 mph.
The survey methodology included interviews conducted between January 9-13, 2025, using a probability-based panel representative of the U.S. household population overall. The margin of error is reported at 4.4%.
Founded in 1902, AAA has grown into one of North America's largest membership organizations offering services like roadside assistance and travel planning to its members across the continent.