John Deere has announced a strategic partnership with Drive TLV, an innovation hub based in Tel-Aviv, Israel. The collaboration aims to accelerate technological advancements in areas such as autonomy, advanced sensing, manufacturing, cybersecurity, connectivity, and electrification.
Drive TLV works with companies from various industries that share interests in these fields. It leverages its network of startups and innovators to facilitate collaborations and identify suitable technologies for addressing specific customer challenges.
This announcement comes after John Deere's participation at CES 2025, where the company unveiled four new fully autonomous machines designed to support agriculture, construction, and commercial landscaping sectors.
Wes Robinson, vice president of corporate development and strategy at John Deere, stated: "This is a great opportunity for John Deere to collaborate with other global industries and innovative startups on solutions for our customers."
Robinson added that working with Drive TLV would provide better access to startup innovation and technology that could drive significant advancements.
Itay Erel, CEO at Drive TLV, expressed enthusiasm about the partnership: "We are excited to welcome John Deere as a new partner at Drive TLV. Their consistent commitment and proactive approach to innovation align perfectly with our mission."
The partnership aims to explore new opportunities and develop solutions that enhance efficiency and sustainability across John Deere's product portfolio.
For more information on John Deere's initiatives or the role of Drive TLV in fostering smart mobility innovations, interested parties can visit their respective websites or contact Jen Hartmann at publicrelations@johndeere.com.