Amazon announced that Prime Day 2024 was the largest in its history, achieving record sales and surpassing the number of items sold in any previous Prime Day. The 48-hour global shopping event set new benchmarks for the company's annual sales event.

According to Amazon, during the two-day event, there was a significant increase in Prime memberships and shopping activity compared to the previous year. The event led to a record number of new Prime members globally, with notable shopping activity for products from major brands and small businesses. Independent sellers contributed to over 200 million items sold. In the U.S., Prime members consolidated deliveries for millions of orders, which is estimated to reduce carbon emissions. Additionally, Amazon’s new AI shopping assistant, Rufus, and the Amazon Inspire app were used by many to shop for products.

"Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and our much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers," said Doug Herrington, CEO of Worldwide Amazon Stores. "We love helping Prime members save money, and Prime Day is the ultimate celebration of the savings, selection, and convenience that Prime membership provides customers looking for shopping, entertainment, food delivery, and more."

Amazon provides a range of services including online and in-person shopping, delivery of fresh produce, and media distribution. The company operates various devices and services such as Alexa and Fire TV and offers cloud solutions through Amazon Web Services (AWS). Its operations include logistics and customer service; it also delivers entertainment through platforms like Amazon Originals, Prime Video, and Audible.