Greg Caesar, Senior Director of Business Development at Medfluence, said he and his team will be attending the upcoming American Osteopathic Colleges of Ophthalmology and Otolaryngology—Head and Neck Surgery (AOCOO-HNS) Annual Clinical Assembly and pointed out marketing strategies practices have been employing successfully. He made his statement to Business Daily on April 1.
The AOCOO-HNS is an organization that focuses on improving the quality of training, education, and patient care for its members. The group will be hosting its Annual Clinical Assembly on May 1 through 4, in Myrtle Beach, South Carolina, according to the organization's website. Healthcare professionals specializing in Ear, Nose, and Throat (ENT) will gather at the event to discuss the latest cutting-edge advancements shaping their field. Among the attendees will be representatives from Medfluence Advisors, a healthcare marketing firm that collaborates with several locally established ENT practices
“We're eager to attend the AOCOO-HNS Annual Clinical Assembly alongside fellow medical professionals, as the significance of patient experience in ENT medicine has never been greater,” Caesar told Business Daily.
While consistent lead generation and attracting well-qualified patients remain vital to generating business, Caesar emphasized that prioritizing patient satisfaction is critical for top-performing ENT practices. Caesar explained that today's patients are much more consumer-minded and that patient reviews indicate that providing a positive total experience is more crucial than ever for attracting and retaining clients.
According to Caesar, there is no single-source marketing solution. He stressed the importance of having a presence across various platforms, as the majority of patients seek answers to their medical inquiries from multiple online sources, including Google, YouTube, and social media sites.
Caesar further added that successful healthcare marketing will require going beyond conventional metrics such as the traditional “Where did you hear about us?” form. He said that practices should leverage technology to deliver a unified message that connects with patients when it matters most, while also being careful to avoid attempting to convert those still in the information-gathering phase.
According to his LinkedIn profile, Greg Caesar graduated with a BA in marketing management from The University of Memphis and received his Masters of Business Administration from The University of South Alabama. He has over 20 years of experience in domestic and international medical sales, marketing, and practice development. Caesar has been working with Medfluence, a healthcare marketing firm specializing in connecting patients to physicians, for nearly two years