Instacart will now deliver new advertiser solutions designed to maximize branch reach and allow advertisers to get the most of their partnership, the company recently announced.

The leading online grocery platform in North America, Instacart has created an innovative way for advertisers to increase consumer awareness of consumer packaged good (CPG) brands in their digital offerings. The new brand pages and a suite of display products enable CPG brands to drive consumers on and off Instacart to a “curated, shoppable destination where the consumer can explore the brand’s product portfolio from their favorite retailers,” according to an Instacart release.

“We know the way consumers shop on Instacart varies,” Ryan Mayward, Vice President of Ad Sales at Instacart, said in the company release. “Some people head straight for a specific aisle to browse, and some start with the ‘Buy It Again’ carousel displayed on the storefront to get their favorite ‘go to’ items, while others have a list of items already in mind or might use the search function to find inspiration. As more people turn to Instacart to shop from their favorite retailers and discover new products, we’re focused on creating unique ways to help brands engage consumers throughout their online shopping journey.”

Mayward said in the release the new products, “are part of Instacart’s ongoing commitment to developing innovative advertising solutions that support brands of all sizes as they focus on driving awareness, introducing exciting new products, maximizing reach, and inspiring consumers as they browse the digital aisles.”

Among the first CPG advertisers to utilize Instacart Ads’ new products are Ben & Jerry’s, Breyers, Kidfresh, Klondike, Milton’s Craft Bakers, Talenti and Tillamook. Advertisers have the flexibility to customize layouts, create product collections, and utilize text to bring their brands to life with rich storytelling. They can also use a unique URL to attract consumers from an off-platform marketing campaign to a digital storefront.