A March 19 report from the American Tort Reform Association (ATRA) found that the personal injury law firm Morgan & Morgan spent $14,758,223 on legal services advertisements in California last year.

According to the report, Morgan & Morgan aired approximately 128,818 ads for legal services across California in 2023. In total, Californians saw and heard more than 2.3 million legal ads last year. More than 75% of those ads pertained to personal injuries, especially those resulting from motor vehicle accidents. Many of the other ads focused on product liability for items such as medical devices.

The report also highlighted concerns about "doomsday" ads that make claims about dangers associated with medications or medical devices. These can have adverse effects on patients. In some cases, consumers might see an ad about a medication they have been prescribed but then stop taking it without consulting their healthcare provider, which can lead to health problems.

ATRA President Sherman "Tiger" Joyce said large advertising campaigns ultimately help law firms make more money. "Trial lawyers continue to pump significant money into these ad buys because, armed with more clients, they can boost settlements and payouts, ultimately raking in larger contingency fees for themselves," Joyce said. He added that the ad campaigns contribute to a large volume of litigation, which costs California businesses and consumers money. Each Californian pays an extra "tax" of almost $2,300 every year due to the costs associated with excessive litigation.

Morgan & Morgan is a national personal injury law firm with more than 1,000 attorneys in offices throughout the country. According to the firm’s website, their practice areas include car and truck accidents, medical malpractice, and wrongful deaths.