During a recent Phoenix Chamber of Commerce event, Rebecca Clyde, a marketing professional who founded Ideas Collide Marketing Communications, encouraged audience members to craft their own personal branding statements.

Prior to founding Ideas Collide Marketing Communications, Clyde worked at Intel to launch more than 50 products to global markets.

Clyde helped professionals attending July’s Professional Women’s Alliance luncheon formulate their brand statements, which should reflect how they would like to be known in the workplace. Such a branding statement leads to strong leadership and success.

“Your personal branding statement communicates the essence of who you are,” Clyde said.

Clyde said that a successful personal brand isn’t defined by being known around the world; instead, the most value comes from connecting with the audience that needs them.

“Be famous selectively to the people who need to know you,” Clyde said, referring to a quote from Forbes contributor William Arruda.

“In order to have a strong personal brand,” Clyde said, "You have to do good things.”