Holliday Fenoglio Fowler L.P. (HFF) is expanding its western United States presence by opening an office in Phoenix.

The office, one of 23 in the country, will focus on debt and equity placement as well as investment sales serving Arizona and the greater southwest region.

Day-to-day operations of the Phoenix office, which is slated to open in late summer, will be led by Senior Managing Director Jeremy Womack, who will relocate from the company's Austin office. Scott Galloway, an executive managing director and member of HFF’s executive committee, along with Kevin MacKenzie, a senior managing director, co-head of the West Coast region and a member of HFF’s executive committee, will oversee the office opening.

C.J. Osbrink, from HFF’s Orange County office, will also relocate to the Phoenix location.

“HFF has been active in the local Phoenix market for more than 20 years and strongly believes in the city’s economic strength and growth prospects into the foreseeable future,” MacKenzie said. “The culture at HFF is the cornerstone of our company and is one of the primary reasons for our success. Jeremy and C.J. are bringing HFF’s trusted advisor style of business to Phoenix and will be looking to identify and recruit local candidates who possess these same skills and fundamental character traits.”

HFF will hire additional transaction professionals who specialize in the firm’s capital markets platform service offerings, as well as property specialties, where appropriate.

“Jeremy has been an integral force in the growth and success of HFF’s Austin office, and we are very pleased that he is planting the HFF flag in Phoenix,” Galloway said. “We are confident in Jeremy’s ability to successfully grow our market share in Phoenix and establish HFF as one of the top commercial real estate and capital markets intermediaries in the market.”