Scottsdale-based software company TopLine Strategies recently named Bill Hoffman executive vice president of sales.

Hoffman, a longtime Arizona resident who has more than two decades of leadership experience, previously lead the sales and professional service teams at marketing software provider Infusionsoft.

In his new role at TopLine Strategies, Hoffman will be in charge of all revenue-generating initiatives and strategies. TopLine provides complete integration and development of sales, marketing and customer service technologies for a variety of clients, including those in the Southwest.

TopLine Strategies CEO Tim Fargo said he has known Hoffman for approximately 15 years and is happy that he is joining the company's executive team.

"Hoffman is impressive," Fargo said. "His success has been anchored in his passionate interest in serving clients and his team members. He is a dynamic and inspirational leader. Ethics come first for him, and that means everything at TopLine Strategies."

Before working at Infusionsoft, Hoffman held positions at Microsoft and Sage Software.

"It is a privilege to be part of this amazing team of professionals," Hoffman said. "TopLine Strategies' client reputation with complex enterprise CRM integration projects is stunning. I should know, as an enterprise customer of TopLine Strategies, I experienced their extraordinary ability to deliver first-rate results."