Advertising agency Zion & Zion of Tempe, Arizona, said last week it has become the agency of record for Tucson’s Casino Del Sol Resort.

Zion & Zion will collaborate with Casino Del Sol's in-house marketing team.

Zion & Zion will help its Casino Del Sol with digital media planning and purchasing, interactive and message components, email marketing campaign work, data analysis, public relations and social media execution.

"We are looking forward to building a solid partnership with Zion & Zion," Casino Del Sol Resort Chief Marketing Officer Steve Neely said. "Their creative approach to analytics and marketing strategy solidified our decision in selecting them. We believe they are the ideal marketing firm to help us raise the bar in communicating with our customers."

Casino Del Sol, operated by Tucson’s Pascua Yaqui Tribe, is Arizona’s only Forbes Four Star Resort and AAA Four Diamond casino resort, offering 265 guest rooms, and amenities ranging from an amphitheater, open-air concert venue, and conference center to a championship golf course, dining, lounge, cafe and spa facilities.

"The addition of Casino Del Sol Resort to our client roster gives Zion & Zion an opportunity to … develop and implement a strategy-driven and data-driven approach to marketing in order to drive superior results," Zion & Zion CEO Aric Zion said "We are confident we will help Casino Del Sol Resort further stand out from its competition."